Sunday, February 05, 2006

At last - the quiz!!

COM 220 – Qualitative Research Methods
Quiz 1

Instructions: Answer five of the following six questions in a sentence or two. If you go beyond a few sentences, it means you’ve gone to far, and I’ll turn this car right around and end our vacation right now…

Please (oh, please) number your responses. Once you’re finished, email your responses to me at rcbsam@comcast.net by 5 p.m. Monday afternoon. Good luck!


1. Briefly describe a few of the benefits of a “mixed methods” research approach – why is it more effective than going in a purely qualitative – or quantitative – direction?

2. In the happy world of research, according to Berger, which is more important: what an informant says or how they say it?

3. You’re interviewing Barbara Walters as part of your research into how folks find their way into careers in journalism. The interview is going well when, suddenly, Walters launches into a longwinded description of her celebrated interview with Fidel Castro. You just can’t get her to move on. What are some possible strategies to get her back on track?

4. In that same interview with Barbara Walters, she inadvertently reveals that not only is President Bush illegally spying on Americans in violation of federal law, he is, in his off hours, a habitual graffiti artists; he’s tagged most of the major buildings in Washington. What do you do with that information?

5. We talked a lot about selecting and learning about a location for research. But what’s the difference between checking out a scene (or location) from an emic point of view and an etic point of view, according to Lindlof and Taylor?

6. So here’s a possible research question: what motivates people to snag and “repurpose” (as the TV home improvement show hosts say) items from other people’s trash – what my mother-in-law calls “Saturday morning shopping?” What kinds of questions would you ask as you formulated a research proposal? What methods would you include in your approach?


BONUS QUESTION (worth 1 point, and my eternal admiration): What’s the biggest disadvantage with repeated use of the “echo” probe?